Content is rightly called the king in SEO because it can help in achieving higher search ranking and engaging targeted audiences. And it is for this reason that an experienced SEO company Melbourne will always put more focus on content development.
Let’s discuss various advantages of fresh content for SEO Fresh content helps in frequent indexing Every time you update your website with fresh content, you give Google Bots a reason to stop by your side and check the updates. And every time Google robots check your website content; they re-arrange your site’s ranking according to their findings. Google Bots are always scanning the web for fresh and informative content. If you can serve their purpose, you can push your site up on search engine ladder only with fresh content. Google loves fresh content Google is the largest search engine and for this reason, it has tremendous influence on digital marketing. And when it appreciates frequent content updates by websites, it should be sufficient for website owners and SEO experts Melbourne to understand SEO value of content. But it doesn’t mean that you should make unnecessary changes in the existing content or update content every hour. Fresh content should be informative and updating content two or three times a week is sufficient for SEO ranking. More keywords with more content Keywords are high on search engine algorithm and for this reason, it is mandatory for every website to have keywords. And the best way to include keywords on a site is to use content. You can write keyword focused blogs and articles to boost your SEO ranking. But the keywords should look like a part of content instead of something forced in the content pieces. Also, you should avoid keyword stuffing. Become an authority in your niche It is only with content that you can become an authority on the business you are doing. If you check your competitors that are doing well, you will find that they have answers to all queries targeted audiences are looking for. They come on top of search results because Google finds them more relevant with search queries. An SEO company Melbourne will suggest creating quality and keyword rich content to establish your authority. Keep your visitors informed and updated People will visit your website for information and education on the business you do. And they will visit your site only when you have more information to offer. Keywords will highlight your content but it is only presentation that will help in engaging targeted audiences with the content. Also, Google will consider your site as an authority and award it with top position on its results. SEO experts Melbourne suggest large content pieces of up to 500 words or even bigger. According to them, short text of a few hundred words isn’t sufficient to incorporate keywords and educate targeted audiences. Also, they suggest writing different types of content pieces like articles, blogs and press releases instead of writing one type of content. Conclusion If your site doesn’t get frequent content or the updated content isn’t of quality then online business will become a lost battle for you. But you can turn the table on your competitors by creating and updating quality content from time-to-time. Ask your SEO service partner to pay heed to the need for more content for your website ranking.
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AuthorDeepika Gupta is the author of this blog. She likes writing about search engine optimization services in Melbourne ArchivesCategories
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